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Europe must be ready when the AI bubble bursts

One take away from the new US national secur­ity strategy is the extent to which Wash­ing­ton fears a strong EU, as a single mar­ket, a demo­cratic bloc and, cru­cially, as a tech reg­u­lator. Mean­while, Europeans often hear from Amer­ic­ans that they are los­ing the arti­fi­cial intel­li­gence race. The hyper­scale model is presen­ted as the sac­red path, and Europe simply lacks the resources to com­pete.

But the resource-intens­ive AI plat­form bubble in which the US dom­in­ates can­not last. A mar­ket cor­rec­tion will shift atten­tion to altern­at­ive mod­els. This will in turn cre­ate new oppor­tun­it­ies for Europe, which has strengths in applied AI and the chance to build the most-trus­ted AI stack in the world.

A Ger­man car man­u­fac­turer does not require a chat­bot trained on the entire inter­net. It bene­fits from AI sys­tems trained on high-qual­ity engin­eer­ing data to optim­ise man­u­fac­tur­ing pro­cesses, pre­dict main­ten­ance needs or stream­line safety report­ing. A Dutch hos­pital needs dia­gnostic tools that meet med­ical stand­ards, not gen­eral-pur­pose sys­tems that may come up with med­ical dis­in­form­a­tion. And a French bank needs AI that offers effi­ciency gains while adher­ing to strict fin­an­cial ser­vices reg­u­la­tion.

As com­pan­ies increas­ingly rely on AI-gen­er­ated code, soft­ware vul­ner­ab­il­it­ies pro­lif­er­ate if secur­ity stand­ards are miss­ing. Rob Joyce, former cyber secur­ity dir­ector at the National Secur­ity Agency, has warned of “big wild­fires of cyber burndown”. Jen East­erly, former dir­ector of the US Cyber­se­cur­ity and Infra­struc­ture Secur­ity Agency, ima­gines a world in which “secure by design” prin­ciples and zero-trust engin­eer­ing will render the cyber secur­ity industry obsol­ete. When deployed well, AI can boost secur­ity and resi­li­ence. Europe should focus on build­ing safety into sys­tems from the ground up rather than patch­ing vul­ner­ab­il­it­ies after deploy­ment.

Rather than 27 mem­ber states pur­su­ing their own goals, the EU needs spe­cial­ised clusters and stra­tegic eco­sys­tem devel­op­ment that links uni­versit­ies, start-ups and investors. Esto­nia’s digital gov­ern­ment infra­struc­ture reminds us how small coun­tries can carve out a pos­i­tion of lead­er­ship. Ger­many’s excel­lence in robot­ics and indus­trial auto­ma­tion is world­class. French insti­tu­tions pro­duce fron­tier AI research. Europe should deepen such hubs of expert­ise and under­stand the lever­age its choke­points offer.

A coali­tion of the will­ing should demon­strate what European AI lead­er­ship looks like in prac­tice. Bey­ond enfor­cing its laws, the EU should pri­or­it­ise the fast-track­ing of cap­ital mar­kets union, an increase in research fund­ing and stream­lined visa pro­cesses for tech tal­ent. In the face of US hos­til­ity, the EU must be will­ing to play power polit­ics.

AI factor­ies rep­res­ent one approach to demo­crat­ising access by unlock­ing shared data and com­put­ing infra­struc­ture for research and devel­op­ment. Yet more sov­er­eign com­pute capa­city and AI infra­struc­ture is needed. Pooled resources can sup­port data com­mons for research, AI sys­tems for edu­ca­tion and tools for demo­cratic par­ti­cip­a­tion that serve the pub­lic interest. Hav­ing its own capa­city should make the EU less vul­ner­able to geo­pol­it­ical tur­moil too.

Tech must be integ­ral to plans for decoup­ling Europe from over-depend­ence on Amer­ica in trade, fin­ance and defence. While the EU debates what to do about AI plat­forms, those same plat­forms are embed­ded in crit­ical infra­struc­ture, gov­ern­ment ser­vices and defence. That means a fur­ther trans­fer of know­ledge and resources, and a loss of sov­er­eignty.

But when the AI bubble bursts, valu­ations will reset. Tal­ent will become avail­able. Cus­tom­ers will ques­tion whether they need the most expens­ive, risky and least trans­par­ent sys­tems. The NSS has unwit­tingly revealed that the Trump admin­is­tra­tion sees the EU’s strengths more clearly than Europeans do.

The US hyper­scale model is not des­tiny. It emerged from a par­tic­u­lar cor­por­ate cul­ture with a high tol­er­ance for risk, hands-off reg­u­la­tion, dis­reg­ard for envir­on­mental harms, and a priv­ileging of growth over other val­ues. The EU should be con­fid­ent about mak­ing dif­fer­ent choices, in favour of trust, secur­ity, sec­tor-spe­cific excel­lence and demo­cratic account­ab­il­ity. It must double down on devel­op­ing an altern­at­ive before the next layer of depend­en­cies becomes entrenched.

The ques­tion is not whether the AI bubble will burst, but if Europe will seize the moment when it does.

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